Method Coffee Roasters
BRIEF
Method Coffee Roasters is a beloved local coffee shop in Denver, CO, known for its commitment to sourcing beans from family farms and producers around the globe. For this rebrand, I crafted a design that honors their ethical sourcing practices, blending a nod to their global roots with a sleek, modern aesthetic. The updated look captures the essence of their craft while offering a fresh and contemporary appeal to attract both loyal customers and new coffee enthusiasts.
SOLUTION
The final brand design for Method Coffee Roasters seamlessly captures the company’s essence by incorporating a thoughtfully scaled coffee mug and beans, symbolizing the brand’s dedication to quality coffee sourced from family farms around the world. The refined handle size creates a balanced, cohesive design, while the chosen color palette, inspired by the imagery on the brand's website, evokes warmth, authenticity, and global reach. This logo not only reflects the company’s mission but also presents a modern, approachable identity that resonates with both their values and their customers.
PROJECT TYPE
Brand Design
DATE
2023